Social Media expert Christina Erazo Beautifully Debunks 5 Marketing Myths

Christina Erazo is the founder and owner of Salt Social Media, a Southern California firm she founded in 2012 that has partnered with Inkandescent PR to take client’s social media strategy to new levels.

“Social media and mobile technology has become as necessary as a business card,” Christina knows. “It should be included in your marketing strategy and it should align with your mission, vision and goals of your company. We create a comprehensive strategy, teach our clients how to use it to increase ROI and increase their visibility on mobile devices without breaking the bank.”

With a degree in business administration and management from Fullerton College, Christina is a licensed and certified in HIPAA Awareness for Business Associates (since 2014) and HIPAA Security Training (since 2018). She is also a board member of the CHATr Institute, an organization dedicated to creating technology that protects patients and keeps people healthy.

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Salt Social Media adds flavor to your marketing—and makes clients aware of five top social media myths to look out for:

Myth 1: You need to hire a social media expert. There is no such thing. Social Media is too broad a subject for one person to be an expert in all of it. Look for a consultant with a specialty in what you need. My specialty is analyzing analytics, Facebook and Twitter. I am proficient in many other platforms as well, but I do my best in those.

Myth 2: Social media is free. Social media platforms are first and foremost businesses. Most will cater to users, provide analytics to businesses and then offer to bridge the gap for a few bucks. If you are a business and want to get your platforms to really take off, expect to spend a little money on your marketing. If you wish to do it the long way, expect to invest some time into it. It’s not as easy as it looks.

Myth 3: Social Media ROI is not measurable. Figure out what your vision, mission and goals are – then align it to your social media strategy. Measuring your ROI is possible – but you need to know what your goals are first.

Myth 4: Social Media is the new all-in-one marketing strategy. Don’t put all of your eggs in the social media basket, old marketing techniques still work! Social is just a very popular new tool that focuses on building communities rather than pushing the hard sell. There is no such thing as one size fits all when it comes to marketing on different online platforms, so be sure you take that into consideration when targeting your market.

Myth 5: You need to be everywhere for it to work. You just need to be where your audience is. Sometimes that isn’t Facebook. Do your research, know your target market and spend your money wisely. Stop wasting your time trying to do everything.