October 2026: A Note from Hope Katz Gibbs, publisher, Inkandescent Women magazine — Check out Spin Sucks, founded by Gini Dietrich in 2006 as a blog. Today her brand includes The Spin Sucks Podcast with Gini Dietrich, the PESO Model® and its accompanying PESO Model® Certification, the Spin Sucks blog, the Spin Sucks book, and the Spin Sucks Community.

Gini explains, “Spin Sucks educates and elevates the communications industry with the latest in trends, insights, market reports, and tactical advice. The Spin Sucks brand has a loyal, engaged following that strengthens the community’s brain trust and fuels lively discussions. Promoting industry ethics will forever be our North Star.”

In 2020, she partnered with the S.I. Newhouse School for Public Communications to bring a certification to professionals who have learned how to correctly and effectively implement the PESO Model®, a framework we developed. “We haven’t stopped,” she insists.

We are so glad! And we are happy to feature Gini and Spin Sucks

Here are Gini’s insights into how women are on the front line of AI disruption. It’s not by accident.

“As generative AI reshapes white-collar work, the first roles under pressure are the ones dominated by women—communications, marketing, content, administration, and other text-heavy, strategy-driven jobs built on skills often rooted in the humanities,” Gini shares. “When powerful tech leaders openly say AI will reduce the economic and political power of highly educated women, we should believe them. But this is not a reason to panic; it is a reason to get strategic.”

Scroll down to discover what you’ll find in the video • Learn more at spinsucks.com

Key Insights: Women Are on the Front Line of AI Disruption

• Women are more exposed to AI disruption because they are concentrated in white-collar, text-heavy roles such as communications, marketing, content, and administration.
• This is not just a workforce issue. It is a power issue tied to who loses economic leverage, professional influence, and decision-making authority as AI scales.
• The skills often dismissed as “soft”—critical thinking, ethical reasoning, empathy, persuasion, and judgment—are exactly the ones organizations need most in an AI-driven world.
• The biggest risk is not whether AI can truly replace strategic work, but whether budget holders believe it can and cut people accordingly.
• Women are being hit from both sides: they face greater automation risk and often receive less encouragement than men to learn and use AI strategically.
• The smartest response is not panic or rejection of AI, but becoming fluent in it while proving the business value of human-led strategic work.