About the book: Part history book, part lessons for life and business, this account proves that all fruit stands are not created equal. Enjoy behind-the-scenes insights into the journey of Robert and Tracey Moehling and family as they serve shakes by the thousands, endure storms that threaten to end it all, and create a flow that has enabled them to weather nearly six decades in business.
About book designer Cindy Seip: Born with a crayon in one hand and camera in the other, Cindy Seip has never ventured far from her creative instincts. Through the years, her creative side took hair pin turns, but always finished with a checkered flag.
As an “A+” student in art, it was her 12th grade art teacher, Mr. Popovitch, that set her on a professional course in design introducing her to the Ft. Lauderdale Art Institute. There, she would earn her degree in Advertising Design.
She began her career at the Miami Herald Tropic Magazine and later started her own design + underwater portrait photography business. Over the years Seip has amassed an impressive client list with some high profile names like, Sony, Nasdaq, Ericsson, Blue Cross Blue Shield, AvMed, Miami International Book Fair, Breakthrough Miami and many more. Her accolades reflect her keen eye for design.
Seip resides in sunny Miami with her husband, Miami Herald Photojournalist, Al Diaz, two great kids and a cute Wheaten Terrier named Amanda Bubbles.