Alice Kim is the founder and CEO of PerfectDD. Today, she and Bernardine Wu, a partner in Fez Ventures, are the July 2024 featured execs of the Women of Color Empowered show hosted by the Women of Color Retail Alliance CEO Kimberly Lee Minor.

Our topic: Allies — The importance and nurturing of your most powerful connections

About Alice: Alice Kim is the Founder and CEO of PerfectDD, a brand created from her own need to find clothes that fit and flatter women with DD+ cup. As a size 32DD, Alice struggled her entire life to feel confident in clothes that were not too tight at her chest or oversized on the rest of her body.

Learning that the average bra size in the U.S. is a 34DD and millions of women struggle with the same problem, Alice was inspired to create style solutions and to be the voice for these underserved women. Alice believes that getting dressed should be easy so you can focus on being a boss.

Born and raised in NYC, Alice is a graduate of Dartmouth College with a degree in economics and began her career in investment banking at Bear Stearns. After finance, she decided to follow her true calling and transitioned into fashion. Alice spent two decades working at renowned fashion houses including Shopbop, Diane von Furstenberg, Prada, and Victoria’s Secret which taught her to be an expert in product, fit, and design. Alice is a Tory Burch Fellow 2022, a 2023 Fearless Fund Grant recipient, and a member of Dreamers & Doers and the Female Founder Collective. Learn more: perfectdd.com.